The entrance of the hotel had its own unique branding. There was a 3D logo ‘ABBOTT’ set up on the grass lane in front of the hotel, together with the big 3D sphere in a shape of a ON/OFF button covered with artificial grass; both of the installations were lit up at night.
The event was quite a challenge with regards to bringing to life all these branding ideas; nevertheless we managed to find solutions and Honeywell Events proved once again true dedication, passion, professionalism in event management.
"The main concept of the event was called ‘Turn on fresh ideas’."